My Vision
Putting the Audience First
Top of the line messaging
Collaborative strategic planning
Leveraging best practices
Employing the right tools
Measuring what matters
Repeatable successes
Scalable programs
George Bernard Shaw once said:
“The single biggest problem in communication is the illusion that it has taken place.”
It’s a great quote that resonates with professional copywriters and communicators like myself who use their
expertise and knowledge to make that illusion a reality.
As a creative, energetic communications professional and copywriter with more than 15 years experience, my passion is to drive business results and employee engagement with audience centric messaging and campaigns. I employ a multi-channel approach leveraging best practices in both internal and external communications. I believe that education, empowerment and engagement combine for great results!
Samples of internal and external communications available upon request. Includes intranet sites, executive messaging, presentations, scripts, videos, podcasts, talking points, company news and announcements across all functions and departments.
Best Regards,
Sandi
sgoldstein212@outlook.com
Mobile: (561) 613-7901
What I Do
Understand the needs of the audience
Leverage the organization’s culture, mindset, mission, vision and values
Really listen to teammates, associates and other stakeholders
Make what works scalable and repeatable
How I Do It
Take a proactive, strategic approach to planning
Collaborate with subject matter experts, leadership and business partners
View all programs, initiatives and messaging through an audience “lens”
Consider what resonates, what’s unique or new and different
Correlate the results with business and employee goals
Leverage strong writing, editing, planning and project management skills
Accomplishments To Pique Your Interest
Created first Intranet site for two companies
Employ best in class Change Management foundation, principles, communications and framework to increase adoption and satisfaction with newly migrated IT, HR and business process systems
Use Social Impact pillars to further DE&I, health equity, community engagement and sustainability goals through multi-channel communications plans and programs
Built 2 internal communications functions from the ground up
Created and managed weekly success stories and critical information for field teams
Launched and managed all employee meetings, both formal and informal
Formed several communications councils for feedback, ideas, measurement and collaboration
Introduced new communication vehicles and channels to inspire, engage and educate
Built dashboards, surveys and polls for communications auditing and measurement
Pivoted to new/alternative methodologies based on macro and micro events (COVID-19 pandemic, weather-related, M&A transactions, business disruptions, cyber events and more)
Developed style guides, communications protocols, governance, processes and procedures
Guided and advised leadership at all levels on successful messaging, including tone, style and delivery
Industry Experience and Knowledge
Retail
Healthcare (MSO and Direct Primary Care)
Technology (Software and Enterprise Hardware)
Banking and Brokerage
Real Estate and Facilities Management
Insurance
Hospitality
Manufacturing
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