My Vision

Putting the Audience First

  • Top of the line messaging

  • Collaborative strategic planning

  • Leveraging best practices

  • Employing the right tools

  • Measuring what matters

  • Repeatable successes

  • Scalable programs

George Bernard Shaw once said:
“The single biggest problem in communication is the illusion that it has taken place.”

It’s a great quote that resonates with professional copywriters and communicators like myself who use their
expertise and knowledge to make that illusion a reality.

My Background

As a creative, energetic communications professional and copywriter with more than 15 years experience, my passion is to drive business results and employee engagement with audience centric messaging and campaigns. I employ a multi-channel approach leveraging best practices in both internal and external communications. I believe that education, empowerment and engagement combine for great results!

Samples of internal and external communications available upon request. Includes intranet sites, executive messaging, presentations, scripts, videos, podcasts, talking points, company news and announcements across all functions and departments.

Best Regards,

Sandi

sgoldstein212@outlook.com

Mobile: (561) 613-7901

Expertise and Experience

What I Do

  • Understand the needs of the audience

  • Leverage the organization’s culture, mindset, mission, vision and values

  • Really listen to teammates, associates and other stakeholders

  • Make what works scalable and repeatable

How I Do It

  • Take a proactive, strategic approach to planning

  • Collaborate with subject matter experts, leadership and business partners

  • View all programs, initiatives and messaging through an audience “lens”

  • Consider what resonates, what’s unique or new and different

  • Correlate the results with business and employee goals

  • Leverage strong writing, editing, planning and project management skills

Accomplishments To Pique Your Interest

  • Created first Intranet site for two companies

  • Employ best in class Change Management foundation, principles, communications and framework to increase adoption and satisfaction with newly migrated IT, HR and business process systems

  • Use Social Impact pillars to further DE&I, health equity, community engagement and sustainability goals through multi-channel communications plans and programs

  • Built 2 internal communications functions from the ground up

  • Created and managed weekly success stories and critical information for field teams

  • Launched and managed all employee meetings, both formal and informal

  • Formed several communications councils for feedback, ideas, measurement and collaboration

  • Introduced new communication vehicles and channels to inspire, engage and educate

  • Built dashboards, surveys and polls for communications auditing and measurement

  • Pivoted to new/alternative methodologies based on macro and micro events (COVID-19 pandemic, weather-related, M&A transactions, business disruptions, cyber events and more)

  • Developed style guides, communications protocols, governance, processes and procedures

  • Guided and advised leadership at all levels on successful messaging, including tone, style and delivery

Industry Experience and Knowledge

  • Retail

  • Healthcare (MSO and Direct Primary Care)

  • Technology (Software and Enterprise Hardware)

  • Banking and Brokerage

  • Real Estate and Facilities Management

  • Insurance

  • Hospitality

  • Manufacturing

Thanks for viewing my profile and experience. Learn more at LinkedIn or drop me an email if you would like to discuss your communications needs, project or open role.

Have a great day!

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